JD Sports has taken down images of a Northern Ireland football shirt after it had been noticed the person modeling the merch had a republican tattoo — albeit a misspelled one.
The incident unfolded after some eagle-eyed customers got shirty regarding a £38 Northern Ireland t-shirt on the retailer’s website.
Inked on the man’s left arm, the words ‘Ticofaidh ar la’ are often seen slightly below the sleeve of the blue Northern Ireland football top
Marketing at JD sports balls up.. Guy with ‘Tiocfaidh ar la’ tattoo modeling the latest ‘northern ireland’ polo shirt 🙈😂 pic.twitter.com/1zlPrvItNv— Éire Go Brách CSC (@EireGoBrachCSC) January 23, 2020
What’s more of an own, having this tattoo and taking cash to model for Northern Ireland or JD sports hiring a man with a republican tattoo to model a Northern Ireland top. https://t.co/xALiR1KpaS— Lewis Nesbitt (@LNez9) January 24, 2020
The tattoo is a misspelling of ‘Tiocfaidh ar la’ — a phrase used to reference a united Ireland and one that has been related to the IRA within the past.
Following social media comments about the tattoo’s potential to offend, the pictures are withdrawn.